Our 11K YouTube Following Brings Buyers to Your Door
HomesFarmsAndLand
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Our 11K YouTube Following Brings Buyers From Across the Country to Your Door
Not many agents in Central or Upstate New York has a YouTube following like this. 11,000+ subscribers, 450+ videos, and a growing national audience of buyers actively looking to relocate. Here's why that's a game-changer for sellers.
Let's be real — most real estate agents have a website, a Facebook page, maybe an Instagram account. And that's fine. But when you're trying to sell a property in Upstate New York — or find one that nobody else knows about yet — you want someone whose reach goes far beyond a yard sign and a listing on the MLS. That's exactly what Kevin Lucero and the Homes Farms and Land team bring to the table.
Kevin Lucero brings a national audience to every property he represents — and it all starts on YouTube.
The YouTube Difference Most Agents Can't Offer
Here's something most people don't think about when choosing a real estate agent: where are your property's eyeballs coming from?
With a traditional agent, your listing lives on Zillow, Realtor.com, and the local MLS. That's the standard playbook, and every agent does it. But Kevin has built something very few agents in the country — let alone Upstate New York — have: a thriving YouTube channel with over 11,000 subscribers and more than 450 published videos showcasing properties, neighborhoods, and the lifestyle of this region.
That's not a side hobby. That's a marketing engine — and it's working around the clock for every buyer and seller who partners with the HFL team.
The Homes Farms and Land YouTube channel — one of the most active real estate channels in the Upstate NY region.
If You're Selling: Your Property Deserves More Than Just an MLS Listing
Think about this: when Kevin lists a property, it doesn't just sit in a database waiting for the right search query. It gets a dedicated video — a walkthrough, a story, a reason for people to pay attention. And that video goes out to an audience of thousands of subscribers who are already interested in Upstate New York real estate.
But here's where it gets really powerful: YouTube isn't local. It's global. Kevin's videos pull in viewers from New York City, New Jersey, Connecticut, Pennsylvania, and beyond — people who are actively dreaming about moving to the country, buying land, or finding their next investment property. These are buyers who might never have seen your home on Zillow, but they'll absolutely watch a video tour on YouTube.
Every listing gets the video treatment — because your property deserves to be seen, not just listed.
What a Video Listing Gets You:
→ National exposure to thousands of engaged viewers who are actively searching for Upstate NY properties
→ Emotional connection — buyers can feel the property before they ever schedule a showing
→ Evergreen marketing — your listing video keeps working long after a Zillow post goes stale
→ Higher quality leads — video viewers are more educated and serious about the property
If You're Buying: See Before You Search
For buyers — especially those coming from out of the area — Kevin's YouTube channel is like having a personal tour guide before you ever make the drive. You can explore neighborhoods, walk through homes, see the land, and get a real feel for what's out there. No other agent in this area gives you that kind of preview access.
And it's not just property tours. Kevin's videos cover everything from fixer-upper investment opportunities to land for sale near Cooperstown, open houses in the Catskills, and the kind of lifestyle content that helps you understand what living here is actually like. By the time you reach out, you already know this team understands the market — because you've been watching them work in it.
Hundreds of buyers discover their future home through our video tours — before they ever set foot in the area.
Why YouTube Is the Secret Weapon in Real Estate
Here's something most people don't realize: YouTube is the second largest search engine in the world — right behind Google (which also owns it). When someone types "homes for sale in Upstate New York" or "land near Cooperstown" into YouTube, Kevin's videos show up. That's not paid advertising. That's years of consistent, high-quality content doing its job.
And unlike a social media post that disappears from your feed in 24 hours, YouTube videos have a long shelf life. A property tour Kevin filmed three months ago can still be pulling in thousands of views today. Some of his videos have racked up 20,000, 30,000, even 60,000+ views — putting Upstate New York properties in front of a massive audience that most agents simply cannot access.
YouTube vs. Traditional Real Estate Marketing
Traditional Agent
✕ Listing sits on MLS & Zillow
✕ Local reach only
✕ Photos and a description
✕ Marketing stops when listing expires
Kevin Lucero & HFL
✓ MLS + Zillow + YouTube + social
✓ National and even international reach
✓ Full video tours with storytelling
✓ Videos work forever — evergreen traffic
Consistent growth, consistent results — Kevin's channel keeps climbing because the content keeps delivering.
One of the Highest Volumes in the Area — And It Shows
Kevin Lucero and the HFL team don't just talk about real estate — they move it. With one of the highest transaction volumes in the Otsego County and greater Catskills region, Kevin has the experience, the systems, and the market knowledge to back up every video he publishes.
With over 210 contracts closed and 4+ years of building this brand from the ground up, the results speak for themselves. And those 50+ five-star Google reviews? They're from real people — buyers and sellers who experienced the difference firsthand.
Volume matters in real estate. An agent who closes consistently knows the market inside and out — the pricing, the pitfalls, the neighborhoods, and the negotiations. When you combine that experience with a national marketing platform like YouTube, you get something that very few agents can compete with.
By the Numbers
210+ contracts closed
50+ five-star Google reviews
4+ years building the HFL brand
667 watch-time hours in just 28 days
Another successful closing with the HFL team — 210+ and counting.
It's Not Just Videos — It's Trust
There's something that happens when someone watches your content for weeks or months before they ever pick up the phone. They already know you. They've heard your voice, seen how you work, watched you walk through properties and explain what to look for. By the time they reach out, the trust is already built.
That's the power of Kevin's approach. He's not just marketing properties — he's building relationships at scale. Every video is an invitation. Every tour is a handshake. And when someone's ready to make one of the biggest financial decisions of their life, they want to work with someone they already feel like they know.
That's not something you get from a yard sign.
This is the lifestyle our videos showcase — and it's why people keep coming back.
The Bottom Line
When you work with Kevin Lucero and the Homes Farms and Land team, your property doesn't just get listed — it gets seen. By thousands of people. Across the country. Every single week. That's the advantage of partnering with an agent who has built one of the strongest YouTube presences in Upstate New York real estate.
Ready to Put That Reach to Work for You?
Whether you're buying your dream property or selling one, Kevin and the HFL team are ready to show you what real marketing looks like.
Call or text: 607-282-6242
Subscribe on YouTube: @homesfarmsandland
All statistics referenced in this article — including subscriber counts, view counts, and transaction numbers — are approximate and reflect data available at the time of publication. YouTube analytics and business metrics are subject to change. Homes Farms and Land is a real estate team proudly serving the Otsego County, Catskills, and greater Upstate New York region.