148,000+ Eyes on Your Upstate NY Listing Every Month
HomesFarmsAndLand
Author
Marketing & Exposure
148,000+ Eyes on Your Listing.
Every Single Month.
Where your buyer comes from isn't luck. It's distribution. Here's exactly what happens when you list with Homes Farms and Land.
By the HFL Team · June 2026 · homesfarmsandland.com
Every property we list reaches a built audience of 148,000+ touchpoints across six channels, every 30 days.
We've thought a lot about what it actually means to market a property well. Not just list it — market it. And when we look at what we've built over the last four years, we think the numbers tell a story worth sharing.
For many sellers, the question starts as simply as: "Who can help me sell my house?" But in rural Upstate NY, the better question is who already has the buyers' attention.
Because when someone asks us "how will you find a buyer for my place?" — we don't want to wave our hands and say we have a big network. We want to show you exactly where your property goes, who sees it, and why it lands in front of people who are actually looking for exactly what you've built.
So let's break it down.
The Numbers Behind the Network
These aren't projections. They're platform analytics, closed transaction records, and real subscriber counts — pulled as of June 2026.
221
Closed Sales — Last 5 Years
221 closed transactions means 221 sellers who trusted us with their most valuable asset — and buyers who found exactly what they were looking for through our network.
45
Closed in 2025 Alone
The typical U.S. agent closes 10 deals a year. We closed 45 in 2025. That volume puts us well past the qualification bar for RealTrends Verified national rankings — the top 1.5% of agents in America.
19
Closed H1 2026
We're on pace to match or beat 2025 — and we're not slowing down. Rural Upstate NY is a market with real demand, and we're positioned to capture it.
1.4M+
YouTube Views in 4 Years
Most brokerages never build a YouTube audience at all. We've earned 1.4 million views and 11,521 subscribers in just four years — a warm, loyal audience of people who actually want to move to this region.
Building an audience in Upstate NY one video at a time.
One Listing. Six Channels. Every 30 Days.
When you list with us, your property doesn't just appear on the MLS and wait. It gets pushed across six distinct channels — each with its own audience, its own cadence, and its own way of surfacing your home to people who are ready to act.
Combined, those channels deliver 148,000+ audience touchpoints every 30 days. Here's what that actually looks like:
📺 YouTube — 62,013 views/month
Our YouTube channel is the anchor. With 11,521 subscribers and 1.4M+ lifetime views, every new listing video goes out to an audience that already trusts us — people who've been watching the region, researching rural life, and waiting for the right property. Rural buyers often start months early, watching videos, saving farms and land, and comparing Upstate NY properties long before they call an agent.
🌐 Website — 30,000 views/month
homesfarmsandland.com and our supporting web presence give every listing a dedicated property page — plus visibility through our AI-powered DREAM search tool that helps buyers find what they're actually looking for.
📘 Facebook — 29,700 reach/month
Our Facebook reach is real and engaged — not just post impressions, but people actively following our listings, sharing them in community groups, and clicking through to learn more.
📧 Email — 7,035 opted-in contacts
Every listing gets a direct email blast to 7,035 people who asked to hear from us. These aren't cold leads — they're warm contacts who've opted in because they're actively interested in buying rural property in this region.
📸 Instagram — 16,000 reach/month
Visual storytelling on Instagram reaches buyers who are still in the dreaming phase — the people who are scrolling rural properties at 10pm, picturing a different life. We put your listing in front of them.
🔗 hfl.link — 3,420 views/month
Our short-link system (hfl.link) drives trackable traffic directly to specific listings — used in video descriptions, email campaigns, social posts, and more. Every click is intentional.
One listing. Six channels. 148,000+ audience touchpoints — every 30 days.
What You Get vs. the Typical Agent
The median U.S. agent closes 10 deals a year and markets through MLS plus maybe a couple of portal feeds. That's fine for some markets. But rural Upstate New York is different — buyers here are doing their research months before they call anyone, and you need to be in front of them during that research phase.
Here's how that comparison actually shakes out:
Kevin plus showing agents Dan Matos and Dwight Mott — a ready buyer never waits.
Why This Actually Matters for Sellers
More exposure doesn't just mean more eyeballs. It means more qualified conversations, more showings, more offers — and ultimately more competition for your property that protects your price. Here's what that distribution actually does for you:
More eyes, faster.
148K+ monthly touchpoints put your home in front of buyers in days — not weeks. We don't wait for the MLS to do the work. We push it ourselves, to people who are already looking.
A warm audience from day one.
Your property goes straight to 7,035 email contacts and 11,500 YouTube subscribers who already trust our content and actively follow what we're listing. That's a head start no cold marketing campaign can buy.
Always available to show.
Kevin leads the team, with Dan Matos and Dwight Mott as dedicated showing agents. When a buyer wants to see your property, we make it happen — no scheduling delays, no missed opportunities.
Competition protects your price.
More exposure drives more showings. More showings drive more offers. More offers give you leverage. That's not a slogan — it's the mechanism, and it shows up in our $41 million in total sales volume.
Proof, not promises.
Every number in this post comes from our actual analytics, homes.com agent profile, and closed transaction records. We're not asking you to take our word for it — we're showing you the receipts.
The kind of property buyers dream about — and find through our network when they're ready to act.
Production That Ranks Nationally
We want to be honest about something: there are a lot of real estate agents out there, and most of them are fine. But production is one of the most objective ways to measure who's actually working — and by that measure, the HFL team stands out nationally, not just locally.
The national median for U.S. agents is 10 closed transactions per year (NAR, 2025). We closed 45 in 2025. That volume qualifies us for RealTrends Verified, a national ranking reserved for the top 1.5% of agents in the country.
And with nearly 3 out of every 4 deals on the seller side, listing homes isn't a side service for us — it's the core of what we do. We know how to get rural properties sold because we do it, consistently, in this market.
Total Production — 5 Years
$41M
Total Sales Volume
162
Seller-Side Deals
221
Total Closed Transactions
Sources: NAR 2025 Member Profile; RealTrends Verified qualification criteria; Homes.com agent profile; HFL closed transaction records.
Kevin Lucero, Team Lead — (607) 282-6242 · kevin@homesfarmsandland.com
If You're Thinking About Selling in Upstate NY
We built this audience because we believe rural Upstate New York is one of the most underrated places in the country to live and put down roots. And we've spent four years proving it — one YouTube video, one email, one listing at a time.
If you're thinking about selling a home, farm, land, or rural property in Upstate NY, we'll show you exactly what your listing would look like inside the HFL network. No pressure, no pitch, just a real conversation about what your property is worth and who's out there looking for it.
Because your buyer is out there. And we know how to find them.
Ready to List?
Let's Talk About Your Property
Call or email Kevin directly to schedule a no-obligation conversation about listing your home, farm, or land with the HFL team.
kevin@homesfarmsandland.comKevin Lucero · Team Lead & Listing Expert · Charlotteville Realty · homesfarmsandland.com
All platform analytics, subscriber counts, and audience figures referenced in this post reflect data as of June 11, 2026. Closed sales data per Homes.com agent profile and HFL transaction records. Email contacts counted once per send cycle. National production comparison based on NAR 2025 Member Profile. RealTrends Verified qualification criteria sourced from RealTrends.com. Homes Farms and Land LLC and Kevin Lucero are affiliated with Charlotteville Realty, Broker/Owner: Christy Dahms. This post is intended for informational purposes only and does not constitute financial or legal advice. Equal Housing Opportunity.